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This new measure seeks to promote healthier food by means of an informative and visible labelling which signals products high in sugar, sodium, saturated fat, total fat and calories. However, one of the Food Labelling Law’s sections points directly against certain commercial trademarks.
Article 9, paragraph C of the recently approved bill prohibits the inclusion of "characters for children, animations, cartoons, celebrities, athletes or pets" in food packaging. This affects several well-known trademarks that have identified their products with such figures for decades.
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