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    November 10th, 2021

Food Labelling Law in Argentina: how it affects trademarks?
This past October 27, the Argentine Congress sanctioned The Law to Promote Healthy Food, also known as the "Food Labelling Law". Various countries in the region - such as Chile, Peru, Uruguay and Mexico- have already approved similar laws concerning food labelling.
This new measure seeks to promote healthier food by means of an informative and visible labelling which signals products high in sugar, sodium, saturated fat, total fat and calories. However, one of the Food Labelling Law’s sections points directly against certain commercial trademarks.

Article 9, paragraph C of the recently approved bill prohibits the inclusion of "characters for children, animations, cartoons, celebrities, athletes or pets" in food packaging. This affects several well-known trademarks that have identified their products with such figures for decades.
Large producing companies were given a period of 180 days to adapt their packaging to fit these new measures with an additional 180-day extension. SMEs, on the other hand, will have up to a year.
Please do not hesitate to contact us should you have any doubts concerning this news.
Palacio & Asociados
Palacio & Asociados Argentina | Trademarks and Patents
Corrientes Ave. 1386, 13th (1043), Buenos Aires.