Trademark Brochure – Argentina

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Crackdown on “La Salada” – Argentina’s Largest Black Market

The Argentine government has launched a major crackdown on La Salada, the country’s largest informal marketplace
Victory for IKEA in Argentina: Palacio & Asociados Achieves a Complete Trademark Defence Win

Palacio & Asociados has secured a significant legal victory on behalf of the renowned brand IKEA.
The Argentine Supreme Court rules on the use of trademarks as keywords in online advertising

The decision establishes that the use of registered trademarks in sponsored link systems, such as Google Ads (formerly Adwords), does not constitute trademark infringement or unfair competition per se
The advantages of recording a trademark with Customs

Since 2007, when Resolution No. 2216 was issued by the Federal Administration of Public Revenue (AFIP), in Argentina works a mechanism known as “System of Alerts”.
Updates to the Administrative Resolution of Trademark Oppositions

Last week, the Official Gazette published Resolution P-295/2024, which introduces changes to the trademark opposition resolution process that will significantly reduce the backlog of pending cases.
The National Civil and Commercial Court of Appeals OVERTURNS a PTO resolution on trademark cancellation

The Chamber I of the Federal Civil and Commercial Chamber resolved – in an unprecedented ruling since the establishment of the current trademark cancellation system in Argentina- to declare the cancellation of the trademark AGRICUPON, overturning the previous resolution of the Argentinian Trademark and Patent Office (PTO).
“Andá pa’ allá”, “no hay plata” and phrases that cannot be registered as trademarks in Argentina

On April 24th, the Trademark and Patent Office (PTO) has issued the regulation No. 2024-141 limiting the registration of “phrases that have entered general use and highly offensive signs”.
European Parliament approved first Artificial Intelligence Act

The European Union has taken a historic step by approving the first law regulating artificial intelligence. This regulation aims to ensure the safety and rights of citizens in the digital environment.
Green Trademarks and sustainability in Argentina

The new generations of consumers are increasingly aware and demand more and more sustainable products that are friendly to the environment and to health in general, and these Green Trademarks could be a way for companies to distinguish their products or services in the market by emphasizing their eco-friendly attributes.
But is it possible to apply this kind of trademarks in Argentina?